The Miami Dolphins are one loss away from finishing the season with a losing record for the 4th straight season. In case you were wondering, the Dolphins haven’t had a stretch like that since they were an expansion franchise in the 1960′s. That means the Dolphins haven’t been THIS bad for THIS long in almost 50 years. It’s sad that the only undefeated franchise in NFL history, is in such a state of middling mediocrity.
The franchise has only played in 1 playoff game in the last 10 years….and they lost…..and they were in the playoffs that season, in large part, because Tom Brady was out for the year….and the Dolphins happened to play the weakest schedule in the NFL that season. Take nothing away from them that year, the Dolphins won their games and went 11-5, we all celebrated and hoped that better times were ahead. That was 4 years ago. Since then, the team has gone 7-9, 7-9, 6-10, and 5-8….or to say it another way, they’ve barely won 40% of their games. If I were the owner of the team, I’d view that as unacceptable.
The problem is that the Dolphins fan base is being so turned off by this team that their anger has started to shift towards apathy. That’s not good when you’re in the business of selling stuff. And make no mistake, despite not being blacked out yet, the Dolphins are hemorrhaging tickets. I expect the next two games at Sun Life to be pretty empty. They may be on TV because the Dolphins could buy up remaining tickets. But, the Jaguars and the Bills don’t exactly draw a ton of fans down to Miami…especially when both of those teams are terrible.
While some Dolphins fans have written off this season and won’t pay attention again until the draft in April, others are kicking around ideas to let their displeasure with the team be known. We saw a banner fly last year, imploring the Stephen Ross to fire Jeff Ireland….we saw a billboard devoted to bringing Peyton Manning to Miami to end the QB search….For this year, I’ve heard ideas for everything from placing urinal cakes with Jeff Ireland’s face on them in Sun Life, to unleashing an army of chickens, wearing anti-Ireland t-shirts, on the next home game tailgate.
Some of the ideas were pretty hysterical and I’m interested to see what the fans do. However, the biggest statement fans can make to the owner is simply not showing up to the next 2 Dolphins home games. Stephen Ross has done a great job in buying up unsold tickets to avoid blackouts. He does that for all of us, not because he likes losing money. However, if you want to send a loud, clear message to him, simply don’t go to the next 2 games, whether you have a ticket or not. If you bought a ticket, that money already belongs to the Dolphins. BUT, they wont’ get your parking, beer, food, or merchandise dollars. Imagine the impact an empty Sun Life Stadium would have. It would be the exclamation point on the season, highlighting Dolphins fans displeasure about the direction of the team. (cont’d on page 2, click below)