Dolphins working hard off the field to connect with fans

The Miami Dolphins hit the practice field in just 11 days….That’s right, just 11 days until Dolphins training camp opens up. With a number of position battles taking place, we expect camp to be full of drama and excitement.   The best part?  We’ll all be able to watch it unfold on HBO’s Hard Knocks. Thankfully, we won’t have to wait much longer to see the Dolphins back at work on the field.  However, recently, the Dolphins have been making strides off the field to connect with fans.  The Dolphins are a much more transparent organization than they were 12 months ago.  Gone is the Parcellian montra that the media is the enemy.  The Dolphins have put on a full court press since Joe Philbin became head coach.  Philbin has done countless interviews and Jeff Ireland and Mike Dee (Dolphins CEO) have made a ton of appearances.  There is a new culture in Miami and I have to say, it is refreshing.

The Dolphins realize that they need to win on the field, first and foremost.  The orange carpet is gone. The glitzy celebrity owners have been moved to the background. It’s about football.  Winning football games will fill Dolphins Stadium.  However, the Dolphins have been working on a few other ideas that will make the fans happy.

New Logo

The Dolphins have started working with the NFL on revising their logo for the 2013 season. Dolphins CEO Mike Dee said on TheFinsiders that the team has conducted focus groups and town hall meetings to discuss the logo modification.  Dee said that the team wants to update the logo, but will not make a drastic change.  My suggestion would be to narrow the logo options down to 2-3 options and have Dolphins fans vote on their favorite.  No matter what the new logo is, some Dolphins fans will love it and some will hate it.  The team’s logo is always a hot button issue among fans.  I’m interested to see the mock-ups of what the new logo will be.

The Fin Club

Earlier this month, the Dolphins launched their Fin Club.  This is the Dolphins version of a fan club where fans can earn points and get rewards.  Some of the rewards are pretty cool and include autographed footballs and player photos, a limo ride to a home game, running out of the tunnel with the flags, and even hosting a meeting in the locker room!  If you want to sign up, click here and start inviting friends to join.

1972 Hat Giveaway

Over the weekend, the Dolphins held a special promotion for fans buying tickets to the Dolphins home opener against the Raiders.  I apologize for not having this up sooner, but the Dolphins were giving away the 1972 throwback hat below to fans purchasing tickets, using promo code: 1972 .  Still, this is good example of the Dolphins getting back to their storied tradition and history.  Hopefully the team on the field can do the same!

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